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| CLIENT |
Puma |
| SERVICE |
Design |
| TERRITORY |
ny |
| OFFICE |
New York |
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| The Challenge |
Puma Japan decided to make its biggest move yet to shift to online communications. The brief was to look at designing an online team uniform site, making a clear difference to the style of competitors Nike and Adidas. Our mission was therefore to create a brand image that could be owned by Puma and not be emulated by anyone else.
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| The Solution |
The site’s main objectives were to make it both simple and enjoyable for users to design their team’s uniform for football, futsal and training.
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| Results |
The site included over 1 million possible design variations, which worked seamlessly with the multiple options.
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Puma
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