Channel 4 launched a series of programmes to highlight the issues surrounding childhood literacy, based around the shocking fact that 1 in 5 UK children leave school without basic reading and writing skills. Our job was to raise awareness and ignite interest.
To help cement awareness of FRANK as a free and confidential advice center for young people, Profero was briefed to create a campaign aimed at 14-18 year olds, highlighting both the dangers and tangible effects of drug usage.
MINI - THE OTHER VIEW
Profero were briefed to create a buzz and intrigue around the launch of the new MINI Clubman by emphasising notions of "otherness" and "difference".
Puma Japan briefed Profero to design an online team uniform site and to create a brand image that could be owned by Puma and not be emulated by anyone else.
Among hundreds of thousands of licensed outlets in Tokyo only a small percentage serve Guinness and all are notoriously hard to find. doeprofero was briefed to investigate how to increase awareness and use technology to direct customers to them.
