The mystery and epic scope of modern and ancient China is captured in a single destination marketing site, designed to entice local and international visitors – and make it easy for them to book at Starwood hotels across the country.
To capture the spirit of adventuring and excitement that is Meet The Robinsons, this campaign seeded clues in off-line media such as bus stops, movie posters, and press ads; and asked participants to build "time-machines" by submitting their clues online.
Besides having details of the 3rd season of Footballers Wives, the site hosts a contest page that coincides with a campaign to increase viewership. The site is styled like a tabloid to reflect the themes of the show. Fake ads bring visitors to different sections of the site.
Characters from this movie circled each other on forums and blogs in a scenario that stirred passionate debate – while eerily prescient ads lead to a countdown teaser site. All was revealed with video ads linking to the movie site, complete with ticket-stub competition.
BatesAsia is "The Change Agency," and their BatesAsia’s site revamp has to reinforce that. Based on user feedback, the front page’s tag cloud reflects dynamic change. Each section of the site forms a single canvas and the navigation's organic flow mimics the creative process.
