We created the Colgate 360° campaign to support the launch of the 360° toothpaste and toothbrush in China. The campaign centres on a weekly quiz programme, which also provides lifestyle tips for our core target audience of white-collar females aged 25 to 30.
In conjunction with the launch of the new “Ka Duo Wei” snack product and Tong Yi’s Olympic sponsorship, we created the sport-theme campaign on QQ, which features a jigsaw puzzle game users can participate in by activating pin codes found in product packaging.
The mystery and epic scope of modern and ancient China is captured in a single destination marketing site, designed to entice local and international visitors – and make it easy for them to book at Starwood hotels across the country.
The relaunched Fanta (China) website features community features, downloads, games and competitions, with number one Chinese portal QQ as a partner. “Schoolmates” are rewarded with exclusive avatar items for participating in the community.
“The Rack” is the world’s first bilingual (English and Chinese) youth culture magazine offering the latest in street culture, fashion, music and art. This is a viral video that we created, inspired by dynamic Shanghai, where the magazine is launched.
