Profero created an online video to raise awareness of AIDS transmission from mother to child in Africa, utilising the celebrity cache of some of the world’s most recognisable faces, including Gwneth Paltrow, David Beckham and Claudia Schiffer.
Bullying has always been a problem, but with the rise of mobiles and the internet, cyber-bullying has proliferated. Profero was briefed to help create the first ever online campaign to try and tackle the issue of bullying online.
Film4 launched a campaign under the proposition ‘Where Independent Film Meets Hollywood’. We were briefed to bring this notion to life in a dramatic and compelling way to drive users to channel4.com/film4.
Targeting young people and adults, the “In Our Hands” campaign aimed to create and stimulate a desire for learning. The campaign aimed to help facilitate the government’s objective of increasing the percentage of UK population with higher education and skills.
